Pronger Jersey Retirement:
Motion Branding

The St. Louis Blues came to me to create a unique and cohesive look to celebrate the retirement of Chris Pronger's #44 jersey. I designed and animated several elements to be used across social media, broadcast, and in the arena to temporarily replace the existing graphics package and make the game even more memorable. These new graphics covered the entire night: from the pregame banner raising ceremony through the end of the game.

Role:
Branding
Creative Direction
Animation

The lockup, inspired by Pronger's goal celebration, was used everywhere throughout the night. From broadcast elements to a physical stage piece serving as a background element during the ceremony.

Credit: Joe Puetz/Getty Images via nhl.com

The logo loop emphasizes the cloth elements of the banner and Blues' jersey as well as showcases Pronger's #44 banner among the others already hanging in the Enterprise Center rafters. This played during the banner raising ceremony and at various points throughout the game.