STLCC : Enrollment Spot

Paradowski came to me with the challenge of creating a digital, photo-real stop motion papercraft animation. After diving into some reference images and buying some craft paper of my own, I came up with a proof of concept and styleframes that illustrated the paper textures and styles of the stop motion video itself. I then used those styles and stop motion conventions to animate and render the final piece.

The :15 pre-roll ad fits into a larger campaign for St. Louis Community College to encourage students to enroll and start their careers.

Role:
Animation

Agency:
Paradowski Creative

Creative Director:
Dan Rayfield

Art Direction:
Terri Mitchell

The paper textures are made using procedural noise patterns so they stay looking crisp close up and from a distance.

INITIAL STYLE FRAMES: